Google Ads Music Campaign

This project highlights a video advertising campaign created for the song Standing Tall by Pete O'Hallace. The objective was to expose the song to new listeners using YouTube’s in stream ad network while keeping the campaign optimized for watch time and viewer quality.

Rather than pushing the video to random audiences, the campaign was structured around music lovers who regularly watch rock, alternative, and independent artist content on YouTube. This approach allowed the video to reach people who were more likely to stay and watch instead of skipping.

Over 17,000 impressions were generated, producing more than 8,400 real video views with a nearly 49 percent view rate. This level of performance shows that the audience was genuinely interested in the song and not just passing traffic.

These viewers helped the song gain visibility inside YouTube’s recommendation system, leading to increased organic discovery beyond the paid campaign.

All traffic was delivered through verified Google Ads placements, ensuring the channel remained safe, authentic, and fully compliant.