Jeleila Creature Spotify Breakthrough Campaign

This project was designed to give Jeleila Creature’s single Hands Above the Grave a real breakthrough on Spotify. When the campaign started, the track had around nineteen thousand plays and was not gaining any meaningful algorithmic traction.

By introducing the song to listeners who actively stream alternative pop and indie music, the track began to receive consistent saves, playlist adds, and repeat plays. These listener signals are what Spotify uses to decide which songs should be pushed to a wider audience.

As those signals increased, Spotify’s algorithm started recommending the track to more users. This resulted in the song growing to more than three hundred forty thousand streams, without relying on artificial or risky traffic.

The campaign focused entirely on real listener discovery, making sure the growth was organic, sustainable, and beneficial for the artist’s long term profile.